Responsive Design



Are you hearing the buzz term “responsive web design” and thinking it’ll pass? If so, you’re taking a risk in ignoring a web design investment that has long-term benefits. Failure to implement responsive web design in a new or existing website results in a devalued representation of your brand, fewer website visits and overall fewer mobile leads.

What is “Responsive Web Design?"


As mobile visitors continue to increase, a B2B company cannot ignore their mobile visitors. Responsive design ensures that your firm is projecting its best image on all devices. Whether a prospective client is using a desktop, laptop, tablet or smartphone, it’s important that a company’s website design responds to that specific device

As prospective clients browse on a variety of devices, having a website that utilizes responsive design will ensure that a website visitor fully understands your firm’s capabilities. Additionally, responsive design shows an innovative brand that cares about their customers’ digital experience.

If you want your new B2B website to last at least four to five years, responsive website design needs to be part of the project scope. We cannot stress this enough! Website visitors are judgmental and they will make an instant judgement about your firm’s capabilities simply because you don’t cater to mobile audiences.

Bonus: From a SEO standpoint, Google strongly recommends responsive design. This way Google can crawl one single website and index for all content rather than crawling multiple versions of your site. That means improved search ranking and increased traffic to your website.


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