Are you hearing the buzz term “responsive web design” and thinking it’ll pass? If so, you’re taking a risk in ignoring a web design investment that has long-term benefits. Failure to implement responsive web design in a new or existing website results in a devalued representation of your brand, fewer website visits and overall fewer mobile leads.
What is “Responsive Web Design?"
As mobile visitors continue to increase, a B2B company cannot ignore their mobile visitors. Responsive design ensures that your firm is projecting its best image on all devices. Whether a prospective client is using a desktop, laptop, tablet or smartphone, it’s important that a company’s website design responds to that specific device
As prospective clients browse on a variety of devices, having a website that utilizes responsive design will ensure that a website visitor fully understands your firm’s capabilities. Additionally, responsive design shows an innovative brand that cares about their customers’ digital experience.
If you want your new B2B website to last at least four to five years, responsive website design needs to be part of the project scope. We cannot stress this enough! Website visitors are judgmental and they will make an instant judgement about your firm’s capabilities simply because you don’t cater to mobile audiences.
Bonus: From a SEO standpoint, Google strongly recommends responsive design. This way Google can crawl one single website and index for all content rather than crawling multiple versions of your site. That means improved search ranking and increased traffic to your website.
CONTENT THAT LOOKS SHARP NO MATTER THE DEVICE.
Did you know?
90% of people use multiple device screens sequentially. 85% of adults think that a company’s mobile website should be as good or better than their desktop website. Lastly, mobile users will surpass desktop users before the end of 2014 (Business Insider).
Many businesses don’t update their websites frequently enough – leaving quite a few websites outdated. Having a responsive website design that has the ability to resize the content depending on the device desktop, tablet, or mobile is instrumental in maintaining an up-to-date and professional appearance.
RESPONSIVE WEBSITE LEADS TO RESPONSES!
- Increase your sales on smartphones, 67% of users are more likely to make a purchase with a smartphone on a mobile friendly site than on a non-mobile optimized site.
- Increase your conversions/sales on tablets: 69% of tablet users have shopped via their tablet device in the last 30 days.
- Keep up with the growing market of various devices and smartphones – mobile traffic now accounts for 16% of all web traffic.
- Increased loyalty: according to a survey by Google, 48% of users said that they felt like a company was not serious about their business if their site didn’t work well on their smartphone.
Whether your consumer’s preferred device is a TV, a desktop computer, a tablet or a smart phone, we’ll make sure your site is looking polished and modern. As more devices enter the market, the more important it is to have an outstanding user experience across the board.